Very powerful. Very sobering. Hard to watch at times video.
Eating or using the phone while driving are probably equally as dangerous. Hope you all watch this. Yet Modern Medicine kills 40 more people in USA every year.
It is one of the most intense and powerful commercials that I've ever seen (and I've seen a few thousand) and it is spectacularly well crafted.
Australia should be complemented for having the guts to "show it like it is", getting this campaign out to all of its drivers by airing it nationwide on TV and in cinemas ...
This will have a tremendous impact on all who see it.
>> DUI << http://www.youtube.com/watch_popup?v=Z2mf8DtWWd8
According to the National Highway Traffic Safety Administration’s (NHTSA) traffic fatalities in 2010 (DWI and all others) was only 32,788. That is with 1.09 fatalities per 100 million vehicle miles traveled. In 2010 an estimated increase of nearly 21 billion miles in national vehicle miles traveled. http://www.freakonomics.com/2011/04/04/suicides-now-more-plentiful-than-traffic-deaths/
Remember Drugs from doctors kill 41 times more than DWI and all other road deaths.