Study suggests artificial sweeteners fail to fool the brain by Dr. John  Briffa
I am often  amazed when I watch people eat high glycemic foods at a restaurant and then add  artificial sweetener to their drink. They don’t realize that the food they are  eating is going to convert to glucose, just the same as table sugar would. In  fact, as this article shows, it would be better for people to eat plain sugar  and eliminate the synthetic alternative. cm
20 June  2008
The implicit advantage that artificial sweeteners have over sugar is  that, being virtually devoid of calories, they’re a better option for those  wanting to control their weight. However, there is no good evidence that  artificial sweeteners promote weight loss compared to sugar. Plus, there is  actually some evidence that artificial sweeteners may promote weight gain: in  one study, rats eating artificially-sweetened yogurt were found to eat more and  get fatter than rats fed yogurt sweetened with sugar.
Some evidence has  suggested that artificial sweeteners have the capacity to stimulate appetite, so  I was very interested to read this week about a study which looked more deeply  into the effect that artificial sweeteners have on the brain. In this study,  women were given a drink a solution containing either the artificial sweetener  sucralose (brand name Splenda) or sucrose (table sugar). As they drank this,  their brain activity was monitored using what is known as ‘functional magnet  resonance imaging’ (basically, this allowed researchers to see what parts of the  brain are activated once individuals had tasted the sucralose/sucrose  solution).
One part of the brain that the researchers focused on in this  study is known as the ‘insula’. The insula is involved in the brain’s sensing of  taste, and it is also believed to play a role in enjoyment and the sensation of  ‘pleasantness’. Interestingly, drinking sugar activated the brain regions  involved in registering pleasure more extensively than drinking  sucralose.
This difference was found despite the fact that individuals  were unable to distinguish between sucrose and sucralose based on taste. In  other words, while individuals are unable to consciously distinguish between  sugar and sucralose, the brain appeared to know the difference. And it appears  that an artificial sweetener may simply not give the level of pleasure and  satisfaction that may be derived from sugar. This, in turn, could lead  individuals to seek satisfaction from other foodstuffs.
Now, if this is  true of artificial sweeteners in general, then it might help to explain why rats  eating an artificially sweetened food end up eating more and getting fatter than  rats eating the same food sweetened with sugar. It might also explain why there  is such a dearth of good evidence regarding the ‘benefits’ of artificial  sweeteners with regard to weight control. The results of this study seem to  suggest that you just can’t trick the brain into thinking it’s had something  (sugar) when it hasn’t.
Reference:
Frank GK, et al. Sucrose activates  human taste pathways differently from artificial sweetener. Neuroimage.  2008;39(4):1559-69
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